Advertise Your Website
Building your website is just the beginning. All the effort put into setting it up will go to waste if nobody sees it.
With millions of websites on just about every topic you can imagine, you’ve got a lot of competition to capture people’s attention.
For people to visit your website, you have to work to get it in front of them.
Here are some tips you need to follow to get your page up to the top of the search engines.
1. Prioritize SEO.
One of the best ways to make your website easier for people to find is to get it showing up in the search engines.
Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market.
Search engine optimization is competitive and requires doing a variety of tasks on an ongoing basis, including:
- Doing audience research to identify the people you most want to reach.
- Doing keyword research to learn the terms and topics your audience is interested in.
- Optimizing each page on your site for your target keywords.
- Creating relevant, high-quality content on a regular basis.
- Promoting your website and content to bring in more visitors and gain the attention of influencers.
- Performing link building campaigns to increase your website’s authority.
2. Do social media promotion.
Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience.
3. Create high-value content.
Consistently producing great content is useful for both SEO and social media promotion, but it’s also good for drawing new visitors to your site in and of itself.
The more content you create that helps people, the more reasons they have to visit your website. Blogging is a great tool for consistently producing fresh content that shows Google your website is current and relevant, while also giving visitors something useful to read and return to.
4. Start guest blogging.
Creating content on your own site is a smart strategy for giving people more reasons to visit, but usually it works best if you combine it with creating content on other relevant websites that give you the chance to reach a new and bigger audience.
For you, it means an opportunity to build links (good for SEO) and drive new visitors to your website. Be strategic in your guest posting to make sure you get the most out of it.
Always follow the style and formatting of the blog you’re guest posting for. If every existing article uses lots of headers and bolded text, follow suit. If every article consistently hits the 3,000 word mark and includes tons of screenshots, do the same. You get the gist.
Guest posts help you build up the authority of your website and attract new visitors at the same time.
5. Join and participate in online communities.
Online communities are valuable on a number of levels. They give you the chance to connect directly with your target audience. You can learn how they talk and the kinds of questions they regularly ask. You can turn that knowledge into a content strategy that ensures you’re creating content you know your audience needs. And then you can go back and share that content in the communities the next time someone needs it, driving people back to your website.
6. Connect with influencers.
A lot of getting your website in front of other people depends on other people wanting to share it. That’s part of what makes successful promotion difficult. You can share content on your own site all day, but people are more likely to care if someone else they follow and trust shares or links to it—giving it their endorsement in internet terms.
And people who have a lot of authority or followers online are more likely to share content from people they know and trust. You want to be one of those people.
7. Do email marketing.
Keep in mind that people signed up for your email list because they already liked something on your website or something from your business. Once people start to sign up for your list, you can use your emails to drive them back to your website whenever you add new content or, if you have a business website, new deals and products.
8. Build links.
A backlink is simply a link back (hence the name!) to your website from another page. It’s seen as an indicator of how important, or useful, your content is by search engines. In other words, having a high number of quality backlinks is a big influential factor in ranking highly on search engines.
Once you have great content, it’s time to begin building backlinks to it.