Let’s say your business has an amazing product and you have powerful marketing that drives customers to your website. People are just a click away from supporting your competitors, without a reliable web host to guarantee very little downtime and a pleasurable user experience.
Here are five features to keep in mind when searching for a Web host for your business:
You can’t have security without stable backup solutions. If your website does get attacked, you’ll want to make sure all your site content is backed up and easily accessible so you can get back up and running again quickly.
This should apply to both backup of data you input, as well as the backup of your Web host’s data in case something happens to its server.
Security should be at top of your mind when searching for a Web host since cyberattacks and malware threats can cause your site to crash, or put your customers’ private information at risk.
When choosing a Web host, search for one that uses encryption technology between the user and the server, or between the Web host server and your business server.
When you’re searching for a Web host, learn about the built-in analytics it offers. Analytics can help drive your marketing and content strategy. It should also be updated in real time and easily accessible.
You’ll also want to work with a Web host that makes it easy for you to integrate changes to your website. Search for one that allows for simple and straightforward login capabilities, both to make updates to content and to access features such as email.
4. Customer support
The Web never sleeps, and neither should your Web host customer support team. Pick a company with qualified customer service agents available to answer your questions at any time.
A substantial uptime guarantee comes from reliable server capability and support, so look for a host that’s heavily endorsed by reputable customers. The closer you get to 99.9 percent uptime, the better.
Also, be wary of the kind of host you choose Shared Hosting/ Cloud Hosting/ VPS/Dedicated Server.